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Best Practices of strategic communication of czech companies with focus on websites and brand communication
Jančarová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
This thesis deals with strategic communication of czech companies and their brands on websites and with formulation of best practices for this field of strategic communication. In the Czech Republic, there is a lack of research covering this issue as well as best practices principles for communication of companies on the web. This thesis aims to: create an aggregate of theoretical knowledge about the selected topic of strategic communication; describe how czech companies communicate of their websites; and form best practices for strategic communication of companies and brands on websites. The theoretical section is focused on defining and describing key concepts and creating a base of knowledge for the research. In the methodological section the research questions are set and research methods are characterized - content analysis and interviews with experts in the field. A Model of Thematic Spheres was created for the quantitative content analysis. The hypothesis anticipates that an overall majority of selected companies does not communicate it's goals, visions or missions on websites. The results show that the overall majority of companies does not communicate the strategic communication elements which confirms the hypothesis. It has also been found that there are recurrent topics in the...
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Comparison of corporate communication of Impact Hub via social network Twitter
Falzonová, Anna ; Máchová, Eva (advisor) ; Klimeš, David (referee)
This bachelor's thesis deals with corporate communication on Twitter. The theoretical part focuses on the basic characteristics of the platform, gaining popularity through time and its current position in the public and corporate sphere. Further it focuses on Twitter in the Czech Republic, user profile, influential accounts and its common use. Main part of this work constitutes of research which analyzes Twitter corporate communication of ten Czech companies in the period November 2014 - January 2015. Based on the quantitative analysis of 731 posts the communication strategy of individual companies is defined in the terms of sentiment, visual form, topics, functionalities and engagement rate. Further the overall corporate Twitter communication in the Czech Republic is characterized. In the concluding part of the thesis, research and theoretical findings are combined to compare the use of Twitter corporate communication in the Czech Republic and abroad.
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Comparison of corporate communication of Impact Hub via social network Twitter
Falzonová, Anna ; Máchová, Eva (advisor) ; Klimeš, David (referee)
This bachelor's thesis deals with corporate communication on Twitter. The theoretical part focuses on the basic characteristics of the platform, gaining popularity through time and its current position in the public and corporate sphere. Further it focuses on Twitter in the Czech Republic, user profile, influential accounts and its common use. Main part of this work constitutes of research which analyzes Twitter corporate communication of ten Czech companies in the period November 2014 - January 2015. Based on the quantitative analysis of 731 posts the communication strategy of individual companies is defined in the terms of sentiment, visual form, topics, functionalities and engagement rate. Further the overall corporate Twitter communication in the Czech Republic is characterized. In the concluding part of the thesis, research and theoretical findings are combined to compare the use of Twitter corporate communication in the Czech Republic and abroad.
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The opportunities arising for Czech companies from the 13th Five-Year Plan 2016-2020
Knýblová, Petra ; Vostrovská, Zdenka (advisor) ; Pala, Tomáš (referee)
The master thesis explores the opportunities arising for Czech companies from the 13th Five-Year Plan for the economic and social development of the Peoples Republic of China for the period of 2016-2020, and the impact of Czech-Chinese political relations onto their trading cooperation. The theoretical part of the thesis deals with the Chinese economy; it describes its economic history, recent development and current state. The following part focuses on the trading cooperation between the PCR and the Czech Republic and its evaluation. The introductory chapter of the analytical part provides a description of the main points of the 13th Five-Year Plan of the PCR. With regard to the main objective of the thesis, the practical part analyses specific opportunities for Czech companies in areas supported by the Chinese government in accordance with the five-year plan. The survey discovered that both the five-year plan and the political situation have a positive influence on Czech companies business activities in the PCR. This, however, does not apply to all companies equally; it is especially true for large companies while other factors play a decisive role in the case of smaller firms. The survey uses primarily qualitative research based on semi-structured interviews and semi-structured questionnaire. A SWOT analysis identifies the opportunities and threats associated with entering the Chinese market.
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Specifics of doing business and trade in Hong Kong
Chlebeček, David ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The thesis analyses the business environment and its specifics in Hong Kong. The analysis is done by using the PEST analysis. It explores step by step the political, economical, social-cultural and technological environment. It focuses mainly on the economical part, which includes also the process of incorporation. Apart from the analysis of the business environment, the thesis contains practical information about Czech companies that conduct business in Hong Kong. This information is obtained from a questionnaire. On basis of the general analysis and the questionnaire the thesis deduces several pros and cons of doing business in Hong Kong and it mentions some recommendations for firms that are planning to enter the Hong Kong market.
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Corporate Social Responsibility in Czech companies' practice
Košťáková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and above all describes the practical use of CSR by the Czech companies. The first part contents the introduction to CSR and information concerning global and european initiatives related to CSR. The second chapter creates the fundamental part of this thesis and is focused on the situation in the Czech republic, awareness and attitude of Czech public and companies to CSR and first of all it includes the analysis of CSR practiced by Czech companies, which is based on the surveys carried out in the Czech republic in connection with this topic. The conclusions of the second chapter are consequently verified on the practical example of two companies. Here two very different companies are confronted - big company involving the foreign capital (part of foreign TNC) and small originally czech company.
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